Photographers
"Snail" Mail or Email - It's Time for Target Marketing!
Skip Cohen UniversityJust a normal neighborhood in Madras, New Mexico. But you'd expect nothing less in an artist community! by Skip CohenOver the years, I've written a lot about the importance of reaching out to your target audience. For most of you, there's no such thing as too much contact. So, I jumped into Google and asked: How often do you need to reach your target audience for consumer recall?Back in my Polaroid days in the 80s, that number was 2-3 times for any campaign. But ramp up th [...]
